* The market requires a different pitch to what the
company strategy intents.
* Still reasonably aligned with context. Strategy
misses market imperatives by 12%. Not yet a reason
for major concern at present, but the gap may
explain some inappropriateness in focus and value
delivery.
* Strategy re-think or re-alignment may become
necessary as the gap may potentially grow bigger
resulting in an appropriate strategic pitch thereby
putting the company at risk in terms of delivery,
market perception, perceived value and eventual
market capitalization
* Certain strategic issues needs revision or removal
from Executive focus as daily Management
(Operational business plan) issues seem to start
clouding the strategic focus. If daily management
issues become more entrenched, it will pose a risk
to company positioning and longer-term
sustainability.