Excerpt from the analysis:

* The market requires a different pitch to what the
   company strategy intents.
* Still reasonably aligned with context. Strategy
   misses market imperatives by 12%.  Not yet a reason
   for major concern at present, but the gap may
   explain some inappropriateness in focus and value
   delivery.  
* Strategy re-think or re-alignment may become
   necessary as the gap may potentially grow bigger
   resulting in an appropriate strategic pitch thereby
   putting the company at risk in terms of delivery,
   market perception, perceived value and eventual 
   market capitalization
* Certain strategic issues needs revision or removal
   from Executive focus as daily Management
   (Operational business plan) issues seem to start
   clouding the strategic focus.  If daily management
   issues become more entrenched, it will pose a risk
   to company positioning and longer-term    
   sustainability.

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